Advertising

Infiniti Linkstorm Live Ad
| November 2009 +

My main responsibility as a designer at Linkstorm is creating interactive dropdown menus for banner ad units. Infiniti came to us, hoping to use our technology to optimize their current round of banner creatives. I designed a streamlined menu, high on utility, but still with enough shine to match the look of their Winter sale event.
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Kodak Linkstorm Live Ad
| October 2009 +

This was one of Linkstorm's largest campaigns to come in, and I was put in charge with designing the menu from the ground up, although Kodak provided us with standard banner units for our menu to work with. Careful to create something highly usable as well as consistent with Kodak's image, I created this slick menu worthy of its pricetag.
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Audi Linkstorm Demo Ad
| April 2009 +

Designing ads for car companies can be tricky sometimes since their branding is so specific. The Audi brand has a very particular presence, so I was careful to design a menu that felt sleek, shiny and luxurious — just like an Audi.
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Capital One Linkstorm Demo Ad
| April 2009 +

This was a fun project considering Capital One's playful and imaginative branding — I was charged with creating a menu to match a previously created and trafficked banner ad, which I then slightly revised. The vivid color palette and illustrative design elements are intended to fit with Capital One's distinct aesthetic.
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Xerox Linkstorm Demo Ad
| March 2009 +

This Xerox unit was a unique opportunity as it employed some different design elments than an average Linkstorm ad. I think the end product fits the client's branding and is eye-catching while still remaining functional and informative.
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Adobe Acrobat Linkstorm Live Ad
| March 2009 +

Adobe was running a special promotion for Acrobat Connect Pro on the IDGTech Network, and wanted the ad to function as more of a minisite where users could quickly download informative whitepapers about the software. Accordingly, I went with a minamalistic, sleek approach, keeping the unit as streamlined and functional as possible.
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Cisco Linkstorm Live Ad
| February 2009 +

For this project, I was charged with creating a dropdown menu to match banner ads already created by Cisco's design department. I designed the menu so that when combined with the banner they looked like a complete package. Note: Banner ad provided by client.
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Rise of the Argonauts Linkstorm Demo Ad
| November 2008 +

This was a fun project as it was for an adventure videogame based on Jason and the Argonauts, so I got to work within a refreshingly different visual environment. I also went with an untraditional approach to the usual Linkstorm dropdown menu, instead creating a kind of informative mini-site that expands out of the banner.
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Coca-Cola's we8 program CokeTag
| May 2008 +

As an Interactive Designer at Linkstorm, I was given the chance to come up with a concept for the we8 program's tie-in with Coca-Cola and Linkstorm's CokeTag Facebook application. Although it didn't end up getting used I'm really happy with how it came out.
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Hawaiian Airlines Linkstorm Demo Ad
| April 2008 +

This is one of my favorite menu designs — I was given a lot of freedom with this one and had enough time to get a little risky, along with being responsible for the banner ad. I'm really pleased with the end result.
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Sheraton Hotels Linkstorm Live Ad
| April 2008 +

I like this ad unit because I feel like I was able to very successfully match my menu to Sheraton's provided banner ads and website, which tied the whole campaign together despite the fact that several different parties were involved. Note: Banner ad provided by client.
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Nissan UK 4x4's Linkstorm Live Ad
| March 2008 +

Nissan approached Linkstorm wanting to do two campaigns to which I was assigned, which was an exciting prospect because they were one of the biggest clients I'd done work for yet. Their provided banner ads directly inspired my designs and motivated me to try some new things. Note: Banner ad provided by client.
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Nissan UK Passenger Vehicles Linkstorm Live Ad
| March 2008 +

This is the second portion of Nissan's buy, and while for the 4x4 campaign I went with a sleeker look to match the banner ad, for the passenger vehicles I stuck with the notepad metaphor. It's a little different than a typical drop down menu, so it was fun to think a bit outside the box. Note: Banner ad provided by client.
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Aaron Hatch

Designer and Illustrator, www.ahatchdesign.com