Aaron Hatch

Designer and Illustrator, www.ahatchdesign.com

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The Search's "So What Do We Do?" EP Packaging
| July 2009 +

Connecticut band The Search wanted to continue with the floral aesthetic I've been using for their materials recently when it came time to do the packaging for their second EP. As I was given a lot of creative freedom, I decided to expand upon the theme and step a little farther "out there" to reflect the band's eclectic style and love of psychedelic imagery.
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The Search Concert Posters
| May 2009 +

The Search wanted me to design a new poster for them with more explicit details than the last design I did. Here, I went with an illustration that could be slightly modified with ease to reflect future show dates, working within the band's preferred aesthetic, which consists of lively, floral imagery and earth-tone inspired color palettes.
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Young Trust's Debut EP Packaging
| January 2009 +

Another local Connecticut band, Young Trust, approached me to do their first EP's artwork. They write sunny, upbeat pop songs about relationships, so I let the tone of their music inform my design. Working with vivid, popping colors, I incorporated the theme that love can "lift your body."
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The Search's "Asking For Too Much?" EP Packaging
| August 2008 +

The Search asked me to do the CD packaging for their first EP, "Asking For Too Much?" This time, I let the band's name and the title of the album influence the illustrations and overall design. Additionally, I experimented with some new lettering styles and tried to work with a color scheme outside of my comfort zone.
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The Search Concert Poster
| July 2008 +

The Search, had their first show of the summer and wanted posters to give away during it. They hired me to produce a poster for the show, titled "Live and in Color." I went with a very literal illustration of the title using floral details and bright copy, plus I tried to convey the look and tone of a steamy summer night.
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The Boathouse Concert Poster
| July 2007 +

My brother is the founding member of the Connecticut-based The Boathouse. The band was playing at Hartford's Webster Theater and needed a promotional poster so I put together this illustration for them, trying to capture the dark tone of the music within some more literally-inspired imagery.
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The Ram Commencement Issue 2007 Cover
| May 2007 +

Every academic year, The Ram, Fordham University's newspaper, publishes a special graduation issue. As a graduating senior and the former layout editor, I was asked to design the cover for the issue. Here I played with both digital illustration and pattern.
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Hitchcock Film Posters
| April 2007 +

I took a class on the films of Alfred Hitchcock and for the final project we were given a lot of freedom. I decided to do a series of movie posters for the films Lifeboat, Vertigo, Rear Window, and of course, Psycho. My designs focused on the tone of each film and used a bold, illustrative style, combining it with creative typography.
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Focus Cover Volume 88, Issue 21
| November 2006 +

The Ram's Focus section covers a different topic in depth each week, and basically functions as the "special features" section. As layout editor of the newspaper, this section was a needed opportunity for me to get creative. This was a fun project to work on as it was one of my first real forays into vector illustration.
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Forum Cover
| October 2006 +

Several times per volume, Fordham University's newspaper puts out a literary and art supplement, Forum. As layout editor of The Ram, I designed the cover. For this edition, I went with a minimalistic but fun look.
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Focus Cover Volume 88, Issue 16
| September 2006 +

The funny thing about the student artists themed Focus cover is that the drawing wasn't even done on loose leaf as the cover was 11"x17". I added that in afterwards in Photoshop to make it look like a notebook doodle.
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zingmagazine Comic
| May 2006 +

In my junior year of college, I interned at the New York-based art magazine, zingmagazine. At the end of my internship, they asked me to do a full-page comic for their upcoming issue — asking me to show the magazine's readers zing through the eyes of one of its interns. It was featured in their Fall 2006 issue.
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Forum Cover
| May 2006 +

For this edition of Forum, I was going for a slim, elegant, and eye-catching look, which I think I achieved here. I went with maroon and white for the palette as those are Fordham's colors, but originally had versions of this in half a dozen different color schemes.
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